1. Eligibility: This Campaign is open only to those who are 18 years of age or older and are legal residents of the United States and is void where prohibited by law. The Campaign is subject to all applicable federal, state, and local laws and regulations.
  2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements.
  3. Campaign Period: The Pleasure Challenge runs from 12:01 AM EST January 22nd 2020 through 11:59 PM EST February 15th and is intended to inspire women everywhere to commit to having the most pleasurable sex ever, always! 
  4. How to Enter: Post in-feed (not story) on your personal Instagram handle with ALL of the following:
  1. A selfie that shows your resting pleasured face 
  2. Tag @ky_brand
  3. Use the hashtag #RPF


  1. Prizes and Notification: The first 5,000 participants will receive a special code to redeem one free K-Y Lube of your choice (excludes Duration, Condoms and Devices) – limit one code/entry per person. In addition, one lucky winner will be selected at random by RB Health (US) LLC (“RB”) as the Chief Pleasure Officer. The Chief Pleasure Officer will be announced on February 25th and will receive 10 monthly surprise gifts to support the journey to more pleasurable sex always. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER WILL RESULT IN WINNER’S DISQUALIFICATION


  1. Rights Granted by You: By entering this content (e.g., photo, video, text, etc.), You understand and agree that  RB and its licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent. You shall indemnify, defend, and hold RB from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which RB may incur, suffer, or be required to pay arising out of your violation of these rules.
  2. Terms & Conditions: RB reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Campaign should virus, bug, non-authorized human intervention, fraud, or other cause beyond RB’s control corrupt or affect the administration, security, fairness, or proper conduct of the Campaign.
  3. Limitation of Liability: By entering, You agree to release and hold harmless RB and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Campaign and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process; (v) electronic or human error in the administration of the Promotion or the processing of entries.
  4. Disputes: THIS CAMPAIGN IS GOVERNED BY THE LAWS OF NEW JERSEY, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Campaign, participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Campaign, shall be resolved individually, without resort to any form of class action, exclusively before a court located in New Jersey having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Campaign). Participant further waives all rights to have damages multiplied or increased.
  5. Privacy Policy: Information submitted with an entry is subject to the RB Privacy Policy located at:
  6. Sponsor: The Sponsor of the Campaign is RB Health (US) LLC Parsippany New Jersey 07054.
  7. Social Media: The Campaign is in no way sponsored, endorsed, administered by, or associated with Instagram.