Our history is your story. A journey through sex and time. Of heroes and heretics, lovers and fighters.

Over 100 years ago, we created the world’s first lube. A lot has happened since then.

1904

Tube of K-Y lube from 1904

K-Y is born in NYC

Like so many colorful stories, ours starts in New York City, though at the time, you might have had to bribe your doctor to take us home.

1940

Hollywood pin-up girl

Sexuality gets the Hollywood treatment

Cinema takes the pin-up girl to the mainstream. Although it viewed women from a biased male POV, film boldly glorified female sexuality to challenge long-held social values.

1960

Birth control pills

The thrill of the pill

The FDA approves the pill, granting women reproductive freedom. Combine this with the Feminist Movement and, you have yourself a full-blown sexual revolution.

1970

Person waving Pride flag from window

Pride takes stride

The world’s first Gay Pride Celebration takes over Greenwich Village, marking a year since Stonewall and over a decade of brave sociopolitical rebellion. Hell yes.

1973

Magazine with picture of a male centerfold and a couple on the beach

The first male centerfold

Well, hello there. Playgirl hits the scene. It features the media’s first image of a sexualized male, alongside features written by women, for women.

1980

Tube of K-Y lube from the 1980's

K-Y becomes a bedroom staple

We finally get the green light to sell our lubes in stores across North America. We go on to become synonymous with sex and an icon of the era.

1992

Woman wearing patent leather thigh high boots and long gloves

Sexuality pops

Pop music and culture push an unapologetic perspective of sexuality as power. Madonna’s book ‘Sex’ features images of LGBTQ+ sex, S&M, and unfiltered female sexuality. And shocks the world.

1997

K-Y's first advertisement

K-Y makes a splash

It took just shy of two Millennia for the world to see their first lube ad. Our inaugural campaign was beyond words.

2009

Two men looking at a phone

Sex gets smart

The information age makes sex more diverse, accessible, and anonymous. Apps put the power to play in the hands of everybody with Grindr leading the charge.

2020

Drag queen in neon green leotard and pink curly wig

The revolution continues online

The sexual revolution has a new stomping ground: the internet. Gender’s non-binary, sexuality is fluid, kinks are celebrated, and sex? Well, it’s whatever you want it to be. More inclusive. More diverse. More exploring. Way more fun.