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Like so many colorful stories, ours starts in New York City, though at the time, you might have had to bribe your doctor to take us home.

Cinema takes the pin-up girl to the mainstream. Although it viewed women from a biased male POV, film boldly glorified female sexuality to challenge long-held social values.

The FDA approves the pill, granting women reproductive freedom. Combine this with the Feminist Movement and, you have yourself a full-blown sexual revolution.

The world’s first Gay Pride Celebration takes over Greenwich Village, marking a year since Stonewall and over a decade of brave sociopolitical rebellion. Hell yes.

Well, hello there. Playgirl hits the scene. It features the media’s first image of a sexualized male, alongside features written by women, for women.

We finally get the green light to sell our lubes in stores across North America. We go on to become synonymous with sex and an icon of the era.

Pop music and culture push an unapologetic perspective of sexuality as power. Madonna’s book ‘Sex’ features images of LGBTQ+ sex, S&M, and unfiltered female sexuality. And shocks the world.

It took just shy of two Millennia for the world to see their first lube ad. Our inaugural campaign was beyond words.

The information age makes sex more diverse, accessible, and anonymous. Apps put the power to play in the hands of everybody with Grindr leading the charge.